Tag: Mobile App Reseller

How To Be Successful With Your Mobile Marketing (3)

How To Be Successful With Your Mobile Marketing

You need to be the absolute best that there is when it comes to mobile marketing. In this article, you will find not only that is this frame of mind appreciated but also catered to with the clearly written advice provided by experts in the field who want to see you excel.

Make sure your advertisements work for all types of mobile devices. If your programming is only accessible by one type, like an Android, you will lose out on entire populations of prospective clients from other platforms. Using cross-platform programming is the best method to attract the most customers to your business.

The fastest growing category with mobile browsers and mobile apps are social networking websites. So business must accept social networking and go where the people are. Mobile marketing success will depend upon your business making a presence on the social networking sites and using it correctly to grow your business.

QR codes are the latest trend in mobile marketing. You want to put a bar code on your product, and the customer can then scan that with their smart phone. Once that bar code is scanned you can have it set up to link them so a coupon or video, really whatever you want that will bring more interest to your product.

When using a mobile marketing camping for your business, be as transparent as you possibly can. Identify yourself as clearly as possible right in the beginning and also the brands you are associated with. People want to feel secure and trust the marketing that is coming to their personal devices so you have to be transparent and let them know who you are.

Include audio and video in your mobile marketing strategy. Mobile marketing is more than text messages and e-mails. Today, with faster mobile download speeds, audio and video are key components to any successful strategy. Consider offering audio or video podcasts, short audio interviews or live, on-the-scene video to your media mix.

Creating a customized ringtone and offering it to your customers is a great way to make mobile marketing fun and unique. If you have a personalized voice message you’ve just released for a promotion, they’ll know exactly who’s calling when that personalized tone rings aloud. There are all types of programs you can find to assist with this.

Maintain your program. There is nothing more disappointing for a customer than to sign up for a mobile marketing campaign and never hear anything from the company. Take the time to send customers a message at least once a week, even if it just something simple, like telling them you are glad to have them aboard.

Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.

To conclude, it is no secret that you are concerned about your performance when it comes to mobile marketing and this is for a variety of good reasons. Hopefully the information contained above in this article will either give you a different perspective or new ideas on how to best implement your plan.

gle Glass – The Features of the Google Glass

Google Glass – The Features of the Google Glass

Google Glass puts the WARE in eyewear. In this case, Google Glass proves to be quite the impressive gadget because of its capability to act and function like a mobile phone or tablet, but minus the obtrusiveness of the size. Everything we’ve heard or read about the Google Glass and its features were nothing but pure speculations and some announcements from Google until the 16th of April. Almost a week ago, Google has finally released the specifications and features of the Google Glass.

The Google Glass is said to be equipped with a:
– High resolution display technology that will allow users to view images with the same quality as watching something on a 25-inch HD screen from 8 feet away.
– Adjustable nosepads and a durable frame to fit any face size.
– 5-megapixel camera with 720p video recording.
– 12gb of synced Google Cloud storage out of the 16gb on-board flash memory.
– Connectivity options like Bluetooth (version not included), Wi-Fi 802.11 b/g.
– Audio is delivered through a Bone Conduction Transducer.
– Google Glass is able to connect to any phone with Bluetooth and a MyGlass companion app which allows Google Glass to connect through Android phones that run Android 4.0.3 Ice Cream Sandwich or higher. This app would allow users to enjoy SMS and GPS functionality straight from their Android phone and into their Google Glass.
– No information about battery life, though Google implied that battery life should last 1 day for typical use, but it’s difficult to gauge because of other apps that are more battery intensive.

What this equates to
Google Glass, minus the SMS or email composition as far as one can deduce from the list of features, will allow users to view and browse data from the Internet or their storage through the display technology implemented. People can interact with others while trying to browse for information on when the next flight for Tokyo is, or people can create first-person photos and videos without any difficulty. Accessing the GPS display through the Google Glass will remove the burden of having to look at your phone during the course of your travel, which removes the risk of accidents due to mobile phones.

Users need not worry about the display obstructing their view because the display technology allows the data to be shown at the upper right of our normal field of vision, so there’s no hindrance at all.

Five Criticisms Against Instagram

Top Five Criticisms Against Instagram

Instagram has revolutionized how people share and how they see the world. Suddenly, people that lack the experience and the knowledge often reserved to professional photographers. In fact, this app has become so popular is it has become the household name among social photo sharing networks. Despite the fact that there are other platforms that are more available to more devices, still Instagram remains the gold standard for other photo sharing sites. Instagram’s success has catapulted it towards an iconic status that people are referring the competitors as wannabes. No wonder Facebook spent a huge chunk of its cash reserves to acquire this fledgling social media network for a whopping one billion dollars. It seems Mark Zuckerberg sees a huge potential on this endeavor worth spending a cool billion dollars.
Is it really a bed of roses for Instagram? Is there some chink on its armor? As the platform grew more and more pundits are pointing out several things that the founders of Instagram and Facebook need to work on. The criticisms that have surfaced recently is crucial in staving off massive user exodus that could become the death knell that will spell doom for this young social media network.
Let us make a review of the top five criticisms that have been lodged against Instagram.
1. Think before you speak. When Instagram was pushed to the wall to perform, it made a bad turn that turned off majority of its users. The culprit was the sudden change of stipulations on its Terms of Service. Suddenly, Instagram users are being told that the content that they upload to the system can be sold allegedly to businesses for advertising purposes. For example, if you uploaded a picture of your lunch and by the time you went back to the app, you will see that it has become part of an advertisement for a restaurant. Not a pretty sight.
2. Fragmentation in Android. When Instagram started it was an iOS-exclusive app. It means that only devices that are running iOS are able to use all the goodies that come with the use of the mobile Instagram app. With the burgeoning number of Android devices ruling smartphonelandia, Instagram creators finally decided to make a version made specifically for Android. The intent was good but the execution was bad. It seems that the user experience vary from one Android smartphone to another. This made people that are familiar with the iOS user experience queasy.
3. Instagram can own your pictures. This is a nightmare for professional photographers because their work can easily be owned by Instagram if the images have been uploaded to the system. When you upload content to Instagram you expressly grant them license to use it without informing you.
4. Quality is not quite the same. People who are familiar with the quality of filters in the iOS app would attest that it is not the same when you use the Android version of Instagram. There were some features that are found in the iOS version that are not found on the Android one. One example is the absence of the shallow depth of field and a darker filter compared to the filter found in iOS.
5. The handling is not the same. iOS users have no problem with it but some Android phones will not allow users to shoot from Instagram they have to do a lot of workaround to make the picture taking happen.
Instagram should listen to its users in order to survive. A billion dollars could potentially be flushed down the drain if Instagram is not careful. It cannot rest on its laurels because there would be better and more efficient competitors waiting in the wings and just looking for the right chance to snatch the crown from Instagram’s head.

Maximize Your Marketing Dollars With Great Mobile Marketing (2)

Maximize Your Marketing Dollars With Great Mobile Marketing

Mobile marketing is a tremendous opportunity for businesses to broaden their capacity to reach desired customers. The key, however, is to master the strategies best able to communicate an effective message. Put the tips and suggestions in this article to work today, and you are sure to significantly expand your customer base and increase sales.

If you want to increase your site traffic from users using mobile devices, develop a mobile application for your site, and offer it on your website. Apps are a convenient way for hand-held users to get to a service with one click. There are many tools and sites that can help you to develop your app, so take advantage of that.

Make sure your advertisements work for all types of mobile devices. If your programming is only accessible by one type, like an Android, you will lose out on entire populations of prospective clients from other platforms. Using cross-platform programming is the best method to attract the most customers to your business.

Always supply a call to action. Your customers need to know what they should be doing to purchase from you, and if you do not give them the answer, they will not be purchasing from you any time soon. Tell them you have what they need, and tell them how to get it.

All mobile marketers would do well to remember that mobile marketing is not a typical marketing strategy. In fact, it isn’t really a strategy at all. It’s simply a means of communication. Trying to approach mobile marketing like basic internet marketing just will not work out well for you in the end.

Establish a policy about engaging in social media. Every one on your team should know what kind of interactions are appropriate and where you decide to stop. This will help everyone understand how they can use social media as a professional tool, while most people are used to using cell phones and other devices for their personal use.

Engaging with your customers is incredibly important in mobile marketing, so it’s a good idea if you have some line of contact open with them. Whether they can reach you via a forum, your IM handle, or by some other method, make sure you’re keeping the lines of communication open with your customers.

Conduct SEO on your mobile platform. Concentrate on Google first because that is the search engine that is used to perform the majority of mobile searches. Also work on location-based web pages since search results vary based on where a user is located. Start by performing SEO on terms related to your brand, and branch out from there.

Consider adding advertising to your website that specifically built for the mobile environment. Your traditional web banners are not going to cut it on a mobile device. In fact, if you have optimized your site for a mobile experience, those banners are no longer even visible. There are a lot of great mobile advertising platforms out in the market, including AdMob, iAd and MobClix. Investigate them and choose the right one for you.

There is no disputing the tremendous potential held by mobile marketing. Businesses interested in utilizing this new way of reaching customers must familiarize themselves with the most persuasive, current techniques. Take advantage of the guidance found in this article, and begin reaping the rewards of mobile marketing immediately.

Mobile Marketing Mistakes To Avoid

Mobile Marketing Mistakes To Avoid

About a decade ago, there is no such thing as an iPad, a tablet, a smart phone or a mobile device that is internet enabled. Before iPhone swept the world with its cool style and amazing features, mobile marketing was all about selling ringtones, ring back tunes and text messages. So as far as anyone can tell, every one of us is fairly new to this mobile marketing craze and it is really not surprising that a lot of businesses are still working out all the tricks in it. Since that is the case, businesses who tried their luck in mobile marketing commit common mistakes on this side of the business. Here, we tell you the four of those likely mistakes that big and small companies commit in one way or the other. We hope you will not succumb to these common mistakes as well.
1. Developing an app without a backup plan to make it big. There are over half a million apps available through Android, iPhone and Blackberry apps stores. This means that your own app needs to be more than just one of the list. It should be unique, fun, catchy and addicting if it is a game or very useful and informative if it is something else. Your just should not just end when you’re done making the app. Promote is with the help of social media. Let it be seen by many people and have many testers for your app before and even after you have released it. Keep your app updated and fix bugs every now and then, allowing users to use them again because of some added features.
2. Content and mobile messaging mismatch. SMS or better known as text messages are one of the best ways to reach mobile users that are connected or linked to contents such as websites, downloadable apps and other internet content. They are great to use, unless you sent your clients links that point to contents that are not compatible with their mobile devices. For example, you sent mobile friendly emails to your contacts with mobile devices but the link in the email only works with iPhones, not on other devices. To solve this kind of issue, ask your web and app developer to use codes that will detect device and make the email compatible to each gadget. Make sure everything works perfectly, from sending message to receiving a response.
3. Not taking privacy policies seriously. Privacy brings a great deal of concern to most, if not all, people. So when you engage your business in mobile marketing, never forget to take the privacy policy seriously. By doing this, you will save your company some money and wrong publicity by being on trial for breaching privacy of a particular person, group or online community. Follow the industry’s regulations for collecting personal information of individuals. Ask your client’s permission if you want to take their information and respect them if they decline. Mobile marketing is not about taking information; it is making a community that values your company.
4. Targeting the wrong crowd. Mobile gadgets have the ability to track and gather data that may be useful for targeting and personalizing your mobile friendly emails and messages. This means that your messages can be sent to more people in and out of your online community. However, this doesn’t always bring good news as usually there are only about 20% of people that will take interest in your email. Specify your target and make sure they receive your deals properly.